Tloaelo ea Whisky e aparetse 'maraka oa China.
Whisky e fihletse kholo e tsitsitseng 'marakeng oa China lilemong tse' maloa tse fetileng. Ho ea ka lintlha tse fanoeng ke Euromonitor, setsi se tsebahalang sa lipatlisiso, lilemong tse hlano tse fetileng, tšebeliso ea whisky ea Chaena le tšebeliso ea eona e bolokile sekhahla sa kholo ea selemo le selemo sa 10,5% le 14,5%, ka ho latellana.
Ka nako e ts'oanang, ho latela ponelopele ea Euromonitor, whisky e tla tsoela pele ho boloka sekhahla sa kholo ea "dijiti tse peli" Chaena lilemong tse hlano tse tlang.
Nakong e fetileng, Euromonitor e ne e lokolotse tekanyo ea tšebeliso ea 'maraka oa lihlahisoa tsa joala tsa Chaena ka 2021. Har'a bona, sekala sa 'maraka sa lino tse tahang, li-spirit le whisky e ne e le lilithara tse limilione tse likete tse 51.67, lilithara tse limilione tse likete tse 4.159, le lilithara tse limilione tse 18.507 ka ho latellana. lilithara, lilithara tse limilione tse likete tse 3,948, le lilithara tse limilione tse 23,552.
Ha ho thata ho bona hore ha tšebeliso e akaretsang ea lino tse tahang le lino tse tahang li bontša ho theoha, whisky e ntse e boloka tloaelo ea kholo e tsitsitseng khahlano le mokhoa ona. Liphetho tsa moraorao tsa liphuputso tsa indasteri ea veine ho tsoa China Boroa, China Bochabela le limmaraka tse ling le tsona li netefalitse mokhoa ona.
“Khōlo ea whisky lilemong tsa morao tjena e totobetse haholo. Ka 2020, re ile ra kenya lik'habote tse peli tse kholo (whiskey), tse imenneng habeli ka 2021. Le hoja selemo sena se anngoe haholo ke tikoloho (e ke ke ea rekisoa ka likhoeli tse 'maloa), (k'hamphani ea rona The volume of whisky) e ntse e ka tšoana le selemong se fetileng." Zhou Chuju, molaoli kakaretso oa Guangzhou Shengzuli Trading Co., Ltd., ea keneng khoebong ea whisky ho tloha 2020, o bolelletse indasteri ea veine.
Mohoebi e mong oa veine oa Guangzhou ea entseng khoebo ea mefuta e mengata ea veine ea sauce, whisky, joalo-joalo o boletse hore veine ea sauce e tla chesa 'marakeng oa Guangdong ka 2020 le 2021, empa ho pholile ha veine ea sauce ka 2022 ho tla etsa hore bareki ba bangata ba veine ea sauce ba fetohe. ho whiskey. , e ekelitseng haholo tšebeliso ea whisky ea mahareng ho isa holimo. O khelositse lisebelisoa tse ngata tse fetileng tsa khoebo ea veine ea sauce ho whisky, mme o lebelletse hore khoebo ea k'hamphani ea whisky e tla fihlela kholo ea 40-50% ka 2022.
Mmarakeng oa Fujian, whisky le eona e ile ea boloka sekhahla sa kholo e potlakileng. “Whisky ’marakeng oa Fujian e hōla ka potlako. Nakong e fetileng, whisky le brandy e ne e le karolo ea 10% le 90% ea 'maraka, empa hona joale e ikarabella bakeng sa 50%," ho boletse Xue Dezhi, molula-setulo oa Fujian Weida Luxury Famous Wine.
"Mmaraka oa Diageo oa Fujian o tla hola ho tloha ho limilione tse 80 ka 2019 ho ea ho limilione tse 180 ka 2021. Ke hakanya hore e tla fihla ho limilione tse 250 selemong sena, ha e le hantle e le kholo ea selemo e fetang 50%. Xue Dezhi le eena o boletse.
Ntle le keketseho ea thekiso le thekiso, ho phahama ha "Red Zhuan Wei" le li-whisky bars le tsona li tiisa 'maraka o chesang oa whisky South China. Bahoebi ba bangata ba whisky naheng ea China Boroa ba boletse ka ntsoe-leng hore hajoale Chaena Boroa, karolo ea barekisi ba "Red Zhuanwei" e fihlile ho 20-30%. "Palo ea li-whisky tsa China Boroa e eketsehile haholo lilemong tsa morao tjena." Kuang Yan, molaoli kakaretso oa Guangzhou Blue Spring Liquor Co., Ltd., o itse. Jwaloka khamphani e qadileng ho reka veine kantle ho naha dilemong tsa bo 1990 hape e le setho sa “Red Zhuanwei”, e se e lebisitse tlhokomelo ya yona ho whisky ho tloha selemong sena.
Litsebi tsa indasteri ea veine li fumane phuputsong ena hore Shanghai, Guangdong, Fujian le libaka tse ling tse lebopong la leoatle e ntse e le limmaraka tse kholo le "borokho" bakeng sa bareki ba whisky, empa moea oa tšebeliso ea whisky limmarakeng tse kang Chengdu le Wuhan butle-butle o ntse o matlafala, 'me bareki ba libaka tse ling li se li qalile ho Botsa ka whisky.
"Lilemong tse peli tse fetileng, moea oa whisky Chengdu o ntse o matlafala butle-butle, 'me ke batho ba fokolang ba ileng ba nka bohato ba ho botsa (whisky) pele." ho boletse Chen Xun, mothehi oa Dumeitang Tavern e Chengdu.
Ho latela pono ea data le 'maraka, whisky e fihletse kholo e potlakileng lilemong tse tharo tse fetileng ho tloha ka 2019, mme mefuta e fapaneng ea maemo a ts'ebeliso le ts'ebetso ea theko e phahameng ke lintlha tsa bohlokoa tse tsamaisang kholo ena.
Mahlong a basebetsi ba indasteri, ho fapana le mefokolo ea lino tse ling tse tahang mabapi le maemo a ho noa, mekhoa ea ho noa whisky le maemo a fapaneng haholo.
"Whisky e etselitsoe motho ka mong. U ka khetha whisky e nepahetseng sebakeng se nepahetseng. O ka eketsa leqhoa, oa etsa li-cocktails, hape e loketse liketsahalo tse fapaneng tsa tšebeliso e kang lino-mapholi, libara, lireschorente le li-cigar. Lekala la Whisky la Shenzhen Alcohol Industry Association Molula-setulo Wang Hongquan o itse.
"Ha ho na boemo bo tsitsitseng ba ho noa, 'me joala bo ka fokotseha. Ho noa ho bonolo, ha ho na khatello ea maikutlo, 'me ho na le mekhoa e fapaneng. Moratuoa e mong le e mong a ka fumana tatso le monko o mo tšoanelang. Ke ntho e sa reroang haholo. ” Luo Zhaoxing, mookameli oa thekiso ea Sichuan Xiaoyi International Trading Co., Ltd.
Ho feta moo, ts'ebetso ea theko e phahameng e boetse ke monyetla o ikhethang oa whisky. "Karolo e kholo ea hore na ke hobane'ng ha whisky e tumme hakana ke ho sebetsa ha eona ka theko e phahameng. Botlolo ea 750ml ea lihlahisoa tsa mofuta oa pele tsa lilemo tse 12 e rekisoa feela ka li-yuan tse fetang 300, athe joala ba 500ml ba lilemo tse tšoanang bo bitsa li-yuan tse fetang 800 kapa ho feta. E ntse e le lets'oao leo e seng la boemo ba pele. ” Xue Dezhi o boletse.
Taba e hlokomelehang ke hore ha re ntse re buisana le litsebi tsa indasteri ea veine, hoo e batlang e le morekisi le setsebi se seng le se seng se sebelisa mohlala ona ho hlalosetsa litsebi tsa indasteri ea veine.
Maikutlo a mantlha a ho sebetsa ha whisky ka theko e phahameng ke bongata bo bongata ba lihlahisoa tsa whisky. "Li-brand tsa whisky li tsepamisitse maikutlo haholo. Ho na le li-distilleries tse fetang 140 Scotland le li-distilleries tse fetang 200 lefatšeng. Bareki ba na le tlhokomeliso e phahameng ka lebitso. ” ho boletse Kuang Yan. "Ntho ea mantlha ea nts'etsopele ea sehlopha sa veine ke sistimi ea brand. Whisky e na le tšobotsi e matla ea lebitso, 'me sebopeho sa mmaraka se tšehetsoa ke boleng ba brand. " Xi Kang, molaoli ea ka sehloohong oa Mokhatlo oa China o sa Tloaelehileng oa Phallo ea Lijo, le eena o boletse.
Leha ho le joalo, tlas'a boemo ba nts'etsopele ea indasteri ea whisky, boleng ba li-whiskeys tse ling tse mahareng le tse tlase li ntse li ka hlokomeloa ke bareki.
Ha ho bapisoa le meea e meng, whisky e ka 'na ea e-ba sehlopha se nang le mekhoa e totobetseng ea bacha. Batho ba bang indastering ba ile ba bolella indasteri ea veine hore ka lehlakoreng le leng, litšoaneleho tse ngata tsa whiskey li kopana le litlhoko tsa hona joale tsa tšebeliso ea moloko o mocha oa bacha ba phehellang boinotšing le mekhoa e metle; .
Maikutlo a 'maraka a boetse a tiisa tšobotsi ena ea' maraka oa whisky. Ho latela liphetho tsa liphuputso tsa litsebi tsa indasteri ea veine tse tsoang limmarakeng tse ngata, theko ea li-yuan tse 300-500 e ntse e le mofuta o tloaelehileng oa theko ea whisky. "Litheko tsa whisky li ajoa hohle, kahoo bareki ba bangata ba ka khona ho li reka." Euromonitor e boetse e boletse.
Ho phaella ho bacha, batho ba lilemo tse bohareng ba boleng bo phahameng le bona ke sehlopha se seng se tloaelehileng sa bareki ba whisky. Ho fapana le monahano oa ho hohela bacha, ho hoheloa ha whisky sehlopheng sena haholo-holo ho itšetlehile ka litšobotsi tsa eona tsa sehlahisoa le lichelete.
Lipalo-palo tsa Euromonitor li bontša hore lik'hamphani tse hlano tse holimo ka ho fetisisa 'marakeng oa whiskey oa Chaena ke Pernod Ricard, Diageo, Suntory, Eddington, le Brown-Forman, ka likarolo tsa 'maraka tsa 26.45%, 17.52%, 9.46%, le 6.49% ka ho latellana. , 7.09%. Ka nako e ts'oanang, Euromonitor e bolela esale pele hore lilemong tse 'maloa tse tlang, kholo ea boleng bo felletseng ea thekiso ea whiskey ea China e tla tlatsetsoa haholo ke Scotch whiskey.
Ha ho pelaelo hore Scotch whisky ke mohlodi e moholo ka ho fetisisa papaling ena ea bohlanya ba whisky. Ho latela lintlha tse tsoang ho Scotch Whisky Association (SWA), boleng ba ho romelloa ha whisky ba Scotch 'marakeng oa China bo tla eketseha ka 84.9% ka 2021.
Ho phaella moo, whisky ea Amerika le ea Japane le eona e bontšitse khōlo e matla. Haholo-holo, Riwei o bonts'itse ts'ebetso e matla ea nts'etsopele e fetang hole indasteri eohle ea whisky ka likanale tse ngata tse kang mabenkele le lijo. Lilemong tse hlano tse fetileng, mabapi le boholo ba thekiso, sekhahla sa kholo ea selemo le selemo sa Riwei se haufi le 40%.
Ka nako e ts'oanang, Euromonitor e boetse e lumela hore kholo ea whisky naheng ea Chaena lilemong tse hlano tse tlang e ntse e na le tšepo 'me e ka finyella tekanyo ea kholo ea selemo le selemo ea likarolo tse peli. Whisky e le 'ngoe ea malt ke enjine ea kholo ea thekiso, mme kholo ea thekiso ea whisky ea maemo a holimo le ea boleng bo holimo le eona e tla eketseha. Pele ho lihlahisoa tse tlaase le tse bohareng.
Boemong bona, batho ba bangata ba ka hare ho indasteri ba na le litebello tse ntle bakeng sa bokamoso ba 'maraka oa whisky oa China.
"Hona joale, mokokotlo oa tšebeliso ea whisky ke bacha ba lilemo li 20. Lilemong tse 10 tse tlang, butle-butle ba tla hōla ho ba batho ba tloaelehileng sechabeng. Ha moloko ona o hola, matla a tšebeliso ea whisky a tla ba matla le ho feta. ” Wang Hongquan o hlahlobile.
"Whisky e ntse e na le sebaka se sengata sa nts'etsopele, haholo litoropong tsa maemo a boraro le a bone. Nna ka bonna ke na le tšepo e kholo mabapi le monyetla oa nts'etsopele ea meea Chaena. ” Li Youwei o boletse.
"Whisky e tla tsoela pele ho hola nakong e tlang, 'me ho ka nahanoa hore e ka imena habeli nakong ea lilemo tse hlano." Zhou Chuju le eena o itse.
Ka nako e ts'oanang, Kuang Yan o ile a sekaseka hore: "Linaheng tsa kantle, libaka tsa veine tse tsebahalang joalo ka Macallan le Glenfiddich li ntse li atolosa bokhoni ba tsona ba ho bokella matla bakeng sa lilemo tse 10 kapa tse 20 tse tlang. Hape ho na le lichelete tse ngata Chaena tse qalang ho romelloa holimo, tse kang ho reka le ho kenya letsoho ka tekano. Bahlahisi ba holimo. Motse-moholo o na le kutlo e matla ea ho fofonela mme o na le sesupo sa nts'etsopele ea liindasteri tse ngata, ka hona ke na le ts'epo e kholo mabapi le nts'etsopele ea whisky lilemong tse 10 tse tlang. ”
Empa ka nako e ts'oanang, batho ba bang indastering ba na le lipelaelo mabapi le hore na 'maraka oa hona joale oa whisky oa China o ka tsoela pele ho hola ka potlako.
Xue Dezhi o lumela hore ho lelekisa whisky ka capital ho ntse ho hloka tlhahlobo ea nako. "Whisky e ntse e le sehlopha se hlokang nako ho tsitsa. Molao oa Scotland o bolela hore whisky e tlameha ho tsofala bonyane lilemo tse 3, 'me ho nka lilemo tse 12 hore whisky e rekisoe ka theko ea li-yuan tse 300 'marakeng. Ke chelete e kae e ka emelang nako e telele hakana? Kahoo ema ’me u bone.”
Ka nako e ts'oanang, liketsahalo tse peli tsa hajoale le tsona li khutlisitse cheseho ea whisky hanyane. Ka lehlakoreng le leng, sekgahla sa kgolo ya ho romelwa ha whisky kantle ho naha se fokotsehile ho tloha qalong ya selemo sena; ka lehlakoreng le leng, likhoeling tse tharo tse fetileng, lihlahisoa tse emetsoeng ke Macallan le Suntory li bone ha litheko li theoha.
“Maemo ka kakaretso ha a matle, tšebeliso ea thepa e ea tlase, 'maraka ha o itšepe,' me phepelo e feta tlhoko. Ka hona, ho tloha likhoeling tse tharo tse fetileng, litheko tsa lihlahisoa tse nang le litefiso tse phahameng li fetotsoe. ” Ho boletse Wang Hongquan.
Bakeng sa bokamoso ba 'maraka oa whisky oa Chaena, nako ke sebetsa se setle sa ho leka liqeto tsohle. Whisky e tla ea kae China? Babali le metsoalle ba amohelehile ho siea maikutlo.
Nako ea poso: Nov-19-2022